Read this if you want to change your life in 2022! Must Read

 I talk a lot about wanting to be misunderstood, it's a really important thing if you're going to do anything new or different in the world it's sometimes misunderstood by good critics sometimes by selfish critics can be understood. There will be all kinds and that's okay, it's part of the process, the only way to avoid criticism is to be completely conventional in everything you do, so how do you respond to criticism what do you do? good is the right thing to do Is any part of it right that inspires you and then if you decide along the way the answer is no you believe that you believe what you are doing is right, no force in the world will give you Shouldn't be able to budge, you must have a deep skepticism, but if you decide that your critics are something then you ld change and let me give you an example from the early days of Amazon where we refused to change it. Granted, we were so young that most people didn't pay much attention or care to us. I'm taking you back to like us 1995 1996 We pioneered this thing called customer reviews and I got a letter from a book publisher one day saying you shouldn't make your business think you're losing sales because you're getting negative subscribers on book detail pages. allowing reviews why don't you just do positive reviews and i thought about it and i thought no that's wrong we don't make money when we sell things we make money when we get people to shop So it was a different framing and so getting to today's news you know we listened to our critics and we decided that the framing we've been using all these years is competitive compensation Let's see what are the other job opportunities and competitive compensation levels and we offer competitive compensation sation and truly non-competitive world leading benefits packages but just competitive compensation so in light of that you can I'm trying to decide whether we want to change we realize that we just made a decision whether you can offer competitive competition or you can decide leadership and as we framed it in a way that we are like let's lead decide to do I think people will follow it and it was what the critics said that caught your eye basically they were saying they were if you read between the lines because a lot of the specific criticism was not right, But if you read between the lines what they really wanted us to do is they said because you can also say look there are a lot of companies, they are all fast food companies, you know the barista and you know like wait a second why are you focusing on us but what are they really saying we are focusing on you because you are a leader and we want you to lead what they are really saying And as soon as you recognize it in a way that feels empowering, instead of feeling like the criticism they've given us.

 

Asking to lead because we are the epitome of innovative iconic company, we are a gold standard for innovation that we must lead [MUSIC] You know we all have adversity in our lives I doubt that if you really know if you know a friend or someone you talk to there is no shortage of adversities and well that's good because it teaches us how to get back up you fall down you rise back up It always happens and you know that you get some gifts in life and you want to take advantage of them, I guess my advice on adversity and success would be to be proud not of your gifts but your hard work and your choices so that you know you can get the kind of gifts you know you can get really good at math it can be really easy for you it's kind of a gift but practice that math do and take it to the next stage which can be very challenging and difficult and can take a lot of sweat It's a choice of what you can't really be proud of your gifts because they were given to you you choose to work hard are choices you can be proud of people like us we are getting used to being criticized To challenge is to get into the habit of saying no by other people, found by people by your customers, by investors, but this is the occasion when everyone believes it. You have no chance when only a few people believe it. you prove it this is your chance at the end of the day what has been the driver that made you Of course you're not happy when people say don't have a good sleep wake up try it again it's always my fault. If you can't prove it then why can you convince people but the thing is there are two groups of very important people you have to convince your team first group people they believe in you do they trust you and they believe in things we agreed together and the other is uh your customers they really love your products and investors it's ok this is the culture in silicon valley That's what makes startups glamorous and I never really believe . phases where you're going to die constantly and where you get to a point where you can do some really interesting things and make a lot more interesting bets, so I don't know I've never read a lot of literature.

 

This and i mean if i was i wouldn't make so many mistakes but so i don't know if learning is the right way to go at it for me but i mean but do i think your model came from somewhere even if it's unintentionally true like you were influenced by peter thiel or sean vail yeah people look at all these guys once i met them i really didn't hear about peter thiel before i talking about yeah yeah but that was massively influential on my thinking i mean a lot of the early lessons i took from peter and sean to think about strategy and i paid a lot of attention was when i was growing up to microsoft i thought i mean i grew up you know windows 3.1 and then windows 95 and i just thought they were like the most incredible things on a personal level , I think it's always always good if there's something you're incredibly passionate about and just so internalize RT found it interesting and that people follow that one of the propositions I brought up many years ago was to always value substance over status over prestige and you know if I give it my little was self advice on what to do or how to think about one's life was doing these things and I think if I was honest about it a lot of it was driven by prestige and status and not enough about the substance of really trying to learn things and you know what I had this kind of, I think about it, this kind of crazy rolling quarter life crisis and it kind of culminated in this uh, you know the big New York law firm where you know from the outside that everybody wanted to go in, everybody wanted to get out you know I walked for seven months and three days and after uses You know and again me and all you had to do was go through the front door but people's identities are so wrapped up and the things they compete for, it was unimaginable for people to actually do that and then the question was that you knew very well how I ended up there why I didn't think about it any more and I guess it was that I evaluated so many shortcuts that was coveted, which I uh that was traditional on what i really wanted to do, so i guess there's always substance on the situation